you want someone who isn’t afraid to tell it like it is.

Lise Arsenault is a bilingual social media strategist and digital storyteller with 10+ years of experience supporting national and international brands in the digital space. Her expertise is uniquely broad, covering everything from the high-stakes world of political communications to the fast-moving landscape of influencer marketing and viral content creation.

Known for her ability to decode internet culture, Lise blends the analytical rigor of an academic researcher with the creative pulse of a meme master. She specializes in data-driven content creation that doesn’t just capture attention, but sustains it.

Lise has a Master of Communication (MC) with a concentration in Organizational Communication from the University of Ottawa, and a Bachelor of Arts (BA), Information-Communication with a specialization in Public Relations and minor in Political Science from l’Université de Moncton.

Throughout her career and academic life, Lise has researched a variety of topics: Social media trends, corporate, government/public and political communication, crisis communication, online and traditional media, political science and fake news (disinformation, misinformation, media manipulation). Now, she spends her free time studying Instagram’s algorithm, keeping up with social media trends and discovering new ways to reach audiences with authentic content.